Instagram is one of the most important platforms for you as a musician. The majority of your fans are active there every day, so it’s also the place where you can pick them up and take them with you.
Especially with a release it is important to exhaust the possibilities on Instagram. Below, we’ll explain which posts you should create and when.
Basically, the following content is needed for a full coverage of Instagram possibilities:
- A trailer in reel format (max. 29 seconds long).
- A personal announcement with audio sample in post format (max. 29. seconds length)
- The cover as a post
- A personal announcement in story format
- A teaser in story format
- A sound sample in story format
Let’s now deal with when these different posts should be published.
The first thing to post is the cover. This is posted a week before the release to announce that a song is coming. A good way to prepare existing fans for a release.
Four days later, 3 days before the release, you should post a teaser in the story. It is not wrong to post this teaser again in the next 2 days.
A few hours before the release, we would recommend personally mentioning the release in the story.
This brings us to the day of the release. The most important thing on this day is the personal announcement with attached audio sample as a post. The personal announcement at the beginning of the video should definitely include a call-to-action like „I would be happy if you stream the song and add it to your playlist“. In addition, on the day of the release, the audio sample will also be posted to the story as well as another personal announcement about the release. This personal announcement can also include a question like „How do you like the release?“ or „What do you like best about the release today?“. Of course, you can also take this to the extreme and make people watch a music video to the end, for example. Here, we recommend asking a question like „What do you think of the outfit at the very end of the video?“ or „Did you notice that we included a hidden message at the end of the video?“.
With the release, of course, the work on Instagram is not over yet, in fact, it’s just getting started. It’s important in the coming days to keep educating people on Instagram about the new release and to stay very active in other ways as well. We strongly recommend that you don’t fill the Story with reposts only, as you will only get bored as a viewer. There must be plenty of new content in between reposts.
The day after the release, post the trailer as a reel on Instagram. Again, it is very important not to have black borders, but to always adapt the content to the format.
After this posting plan, it is important to return to the normal Instagram activity. Important: don’t think „oh done“ and stop being active, it’s important that fans hear from you regularly!
